Support HIV Prevention by Joining Microsoft I’M Initiative & Instant Messaging
WASHINGTON, D.C., April 17, 2008 – A sharp increase in the number of teen to 39-year-olds engaging in the National AIDS Fund (NAF) mission of HIV prevention, on top of a $100,000 donation, is a direct result of NAF’s participation in the first year of the i’m Initiative cause marketing program by Microsoft Corp., NAF announced today.
The i’m Initiative is a program that uses Windows Live Messenger to connect people with social causes. Every time someone has a conversation using i’m, Microsoft Corp. shares a portion of the program’s advertising revenue with one of 10 cause organizations of his/her choice. There is no cap on the amount that may be donated. Each organization was guaranteed a minimum of $100,000 during the first year of the program. There is no fee for using Windows Live Messenger.
On http://im.live.com, visitors may also view the “Cause Effect” video, produced with mtvU, and see a National AIDS Fund AmeriCorps/Caring Counts member, who is also a college student, promote safe sex. Soon, a light newsletter with HIV prevention information, and unique tips on promoting, getting involved in, and supporting HIV/AIDS work will be launched on the im.live.com site.
“When 50% of all new HIV infections in the U.S. are among people under age 25, we need to build strategic collaborations that reach these young people. The i’m Initiative has been a great tool for the National AIDS Fund to reach young people with HIV prevention messages and to engage their sense of civic duty and social justice around the HIV/AIDS cause.
“We are proud to work on the i’m campaign with Microsoft because it combines our complementary skills in technology and issue advocacy. The National AIDS Fund will use its 20-year competency in directing the resources we raise together to the communities most impacted by HIV/AIDS.
“Kudos to Microsoft for their vision and collaboration. Together with the individuals who participate in the i’m campaign, we are making a difference in the lives of tens of thousands of young people all over the world,” said Kandy Ferree, President & CEO, National AIDS Fund.
The National AIDS Fund is a leader in developing strategic collaborations and cause-marketing programs with corporations to reach mutually beneficial audiences, promote key messages and educate the public about the critical need for increased HIV prevention efforts in the United States.
For additional information about National AIDS Fund programs and ways to become involved or support NAF, please visit www.aidsfund.org. Learn more about the i’m Initiative and download Windows Live Messenger and choose the National AIDS Fund to support at http://im.live.com.