“What’s in Your HIV Prevention Toolbox?”
WASHINGTON, D.C. – May 23, 2013 – In an effort to encourage community-based organizations serving lesbian, gay, bisexual, transgender and questioning/queer (LGBTQ) people around the country to incorporate HIV prevention messaging for young men gay and bisexual men into their work, AIDS United is launching a Facebook video contest called “What’s In Your HIV Prevention Toolbox?” The contest is part of AIDS United’s m2MPower initiative, which seeks to halt the rising rates of HIV among gay and bisexual men and other men who have sex with men (MSM).
One of AIDS United’s core values is its belief that community-based organizations (CBOs) know the communities they serve best, and that they know how best to reach their respective populations with the most appropriate responses to the issues they represent. The m2MPower Facebook video contest is designed to provide one mechanism for community-based LGBTQ organizations to develop HIV prevention-specific messages for the gay and bisexual men’s communities they serve.
Organizations are invited to produce a one-minute video that promotes HIV prevention tools and fits the theme, “What’s in your HIV Prevention Toolbox?” The videos from the three organizations with the greatest number of votes at 11:59 p.m. on June 30, 2013 will receive up to $2000 as an incentive to begin addressing HIV in their regular work.. A complete list of contest rules, regulations and entry instructions can be found here.
“Gay men are the only population that continues to see an increase in new infections,” said Michael Kaplan, AIDS United President & CEO. “As the CEO of an AIDS organization -- and as a gay man -- I believe that organizations serving gay and bisexual men have a responsibility to raise awareness about how HIV is affecting our community, and to promote the tools we can use to prevent and end the epidemic. We think that the m2MPower video contest is a fun and creative way for these organizations to reach the gay men they serve.”