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Hispanic Black Gay Coalition has #PrideInPrevention

The Hispanic Black Gay Coalition (HBGC) works to inspire and empower Hispanic, Latino, and Black LGBTQ communities to improve their lives through activism, education, outreach and counseling. Since 2009, we have worked to bring culturally grounded services and programs to the Greater Boston area. Some of our programs involve youth leadership development, support for survivors of partner abuse, identity support groups, and Gay-Straight Alliance support. Although HBGC is not a direct AIDS Service Organization (ASO), we believe all of our services and programs are preventative in nature and exist to empower and uplift those most at-risk for HIV/AIDS.

HBGC chose to enter the #PrideInPrevention promotion because we felt the promotion's approach to raising awareness to HIV while also showcasing LGBTQ Pride through social media was very innovative. Since it was new and innovative, we believed through joining the promotion, we could ensure the faces and perspectives of people of color were incorporated into the campaign.

Our design for the #PrideInPrevention campaign was a way to express the importance of prioritizing HIV testing among the many activities couples often plan for. Our goal was to create an image that normalized testing among couples and highlighted the benefits and peace of mind that can come with partners knowing each other's status. As an organization of color, it was important for us to showcase a couple of color and also have a Spanish-language version of the creation available for circulation.

The idea initially came together at an HBGC staff meeting where a group of staff members and volunteers brainstormed a bunch of ideas. Ultimately, we wanted to take a concept that was familiar and well known to the general public and apply it to an HIV prevention message. The "priceless" tagline is something that the group thought was familiar across identities and regions as well as something our agency could easily have fun with in terms of incorporating HIV prevention and LGBTQ pride messages.

Thanks to the funding from AIDS United that came as a result of this promotion, HBGC will greatly enhance our outreach approaches to better reach those in need of our programs and services. Funds will allow us to print and distribute new outreach materials on the programs offered by our organization and allow us to use social media to engage new audiences on the needs of Black and Latino LGBTQ people, especially in the fight against HIV/AIDS.

HBGC #PrideInPrevention Selected Image:

Posted By: Corey Yarbrough, Executive Director, Hispanic Black Gay Coalition (HBGC) - Tuesday, December 02, 2014

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