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They’re Doing it. You should be Doing it, Too: CDC Launches New National Prevention Campaign

On Monday, during the National HIV Prevention Conference, the Centers for Disease Control and Prevention launched the newest national HIV testing and prevention campaignDoing It,” as part of its Act Against AIDS initiative.

Featuring the theme: “They’re Doing it. You should be Doing it, Too,” the campaign features leaders, celebrities, and a diverse group of everyday people emphasizing HIV testing as a smart choice to stay healthy and to keep our communities healthy too. The campaign includes video testimonials, posters, online banners, and palm cards in English and Spanish from a variety of community stakeholders.

HIV testing is the first step in linking people living with HIV to care, preventing the transmission to others, and ultimately ending the HIV epidemic.

“We must do everything we can to increase HIV testing and access to all available strategies – including pre-exposure prophylaxis (PrEP), condoms, behavioral interventions, as well as care and treatment for those living with HIV,” said Eugene McCray, M.D., director of CDC’s Division of HIV/AIDS Prevention.

Act Against AIDS was launched by the CDC and the White House in 2009 to combat complacency about HIV and AIDS in the United States. The initiative works to raise awareness among all Americans and reducing the risk of infection among the hardest-hit populations through several concurrent prevention campaigns including: “Start Talking, Stop HIV,” “One Conversation at a Time,” and “Let’s Stop HIV Together.”

She’s Doing it. He’s doing it. They’re doing it. You Can Do it Too:

You can join the movement and help spread the word by using the campaign hashtag #DoingIt when you share photos and videos that raise awareness about HIV testing. Remember: testing is fast, free, and confidential. Don’t forget to check out the Act Against AIDS Facebook, Instagram (@ActAgainstAIDS), and Twitter (@TalkHIV) accounts for great ideas on how to spread the word and help prevent HIV.

Get more information about Doing It here:

Posted By: Cody Barnett, Communications Coordinator, AIDS United - Friday, December 11, 2015

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